love the idea and purpose of site, but find there is too much information for a newcomer to make sense of.

I think the profile of one's own dog should be the most prominent feature, like in facebook for example.

From there one can join the groups they like and have those highlighted in their profile. and make friends with other dogs on their profile page etc.

The organization could be more hierarchical (prioritizing profile page, friend etc. and making other things like shop, walk etc less prioritized) and intuitive to get newbies like me hooked in.

Otherwise, like me, ive signed up but dont know what to do next without spending a lot of time...

Sorry to be so critical. Otherwise, the site is great, clean and needed.

Many thanks and good luck